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How Much do Jewellery Shops Earn in South India?

Jewellery shop

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Understanding the financial landscape of South Indian jewellery shops unveils complexities shaped by regional dynamics and market nuances. Factors like demand, margins, and gold prices vary, contributing to the industry's intricate tapestry.

While the allure of glittering jewels captivates hearts, understanding the financial pulse of jewellery shops in South India remains shrouded in mystery. Determining a singular average income proves elusive due to the market's inherent diversity and data limitations. However, by delving into industry reports, exploring regional nuances, and acknowledging the dynamic nature of the trade, we can paint a picture.

Market Size

India's jewellery market, valued at over $80 billion, holds immense potential, with South India contributing a significant share. According to World Gold Council's 2022 report, South India accounts for 38% of India's gold demand, highlighting its critical role.

Regional Disparity

While the overall picture is promising, regional variations exist. The 2020 India Brand Equity Foundation report reveals Kerala reigns supreme with the highest per capita jewellery consumption in India, followed closely by Tamil Nadu and Andhra Pradesh. Karnataka and Telangana also boast sizable markets, indicating diverse earning potentials across states.


Gross margins for plain gold and diamond-studded jewellery provide a general idea of the earning potential for jewellery retailers in the region. 

The gross margins for jewellery retailers in South India vary depending on the type of jewellery sold. Plain gold jewellery typically enjoys gross margins ranging from 10-14%, while diamond-studded jewellery has gross margins of 30-35%.

The major jewellers' EBITDA margins hover in the 4-6% range, with profitability capped due to consumer purchasing behavior gravitating towards traditional plain gold jewellery where margins are low.

Why Gold Prices Differ In Different States

1. Transportation Costs

Bringing gold to different cities involves expenses like fuel, vehicle, and security costs. The farther a city is from the importing hubs, the higher the price of gold due to increased transportation expenses.

2. Demand and Quantity

Gold demand differs across cities and states. South India, constituting around 40% of India's gold consumption, with Kerala alone importing nearly one-third. Major cities like Chennai, Mumbai, Delhi, and Kolkata witness higher demand compared to tier 2 cities. This enables bulk purchases at discounted rates, facilitating lower selling prices.

3. Local Associations

Local groups like Jewellers and Diamond Traders’ Associations have a say in setting gold prices in their regions. Their decisions can influence how much gold costs in a particular city.

4. Purchase Price and Taxes

The primary determinant of gold rates in various cities is the purchase price. Jewellers with lower procurement costs can offer more competitive rates. Additionally, variations in gold prices across countries stem from differing import duties and taxes, set at 10% and 3% respectively in India.

5. Economic Factors

Changes in the economy affect gold demand. In uncertain times, people tend to invest in safe assets like gold, increasing its price. Factors like inflation, interest rates, and monsoon conditions also influence gold rates.

The jewellery market in South India pulsates with diverse earning potentials, influenced by location, product mix, and shop size. By venturing beyond mere profitability and embracing ethical practices, South Indian jewellery shops can not only sustain but thrive in the ever-evolving market landscape.