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Entertainment & Leisure

The Dynamic Growth of Sports Sponsorships in India

India's sports sponsorship sector has surged, boasting a 105% increase in franchises and ₹59.07 billion spending in 2022. This dynamic landscape spans corporate partnerships, government-supported initiatives like Khelo India, and much more, illustrating the sector's diverse evolution. The total spending on sports sponsorships surged to ₹59.07 billion in 2022. Read on to learn more.

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